UpperCrustAcademy

Money Basics · Intermediate

Investor behaviour and psychology

Loss aversion, herding, anchoring and the behaviour gap, plus a script for the hard conversation.

What is inside

6 short lessons. Each ends with a quiz, so you know what you have learnt.

The biases

  1. Loss aversion: why a fall hurts twice as much
  2. Recency and herding: chasing last year's winner
  3. Anchoring and the NAV illusion

Acting on them

  1. Overconfidence and the urge to time the market
  2. The behaviour gap: why investors earn less than their funds
  3. A script for the hard conversation

Key ideas you will take away

Try a question

Q1. Loss aversion means:

  1. Gains feel worse than losses
  2. People ignore losses
  3. Investors prefer risk
  4. Losses feel worse than equal gains feel good
Show the answer

D. The pain of loss is stronger than the pleasure of gain.

Q2. Recency bias leads people to:

  1. Ignore recent performance
  2. Expect recent performance to continue
  3. Prefer old funds
  4. Avoid all funds
Show the answer

B. They give too much weight to the latest results.

Frequently asked questions

Is the Investor behaviour and psychology course free?

Yes. Lessons, quizzes and practice are free. Sign in once with your mobile number or Google to start.

Who is the Investor behaviour and psychology course for?

It is a intermediate-level course with 6 short lessons, written in plain language for beginners and for people who advise others on money.

Can I learn this in Hindi or Gujarati?

The app screens switch between English, Hindi and Gujarati at any time, and many quiz questions have translations. Lesson text is in English for now.

Do I get a certificate?

Yes. Pass the course exams to earn a certificate that anyone can verify online.

Is this investment advice?

No. It is education only. Speak to a qualified adviser before you act on your own money.

Related courses

UpperCrust Academy is independent study material from UpperCrust Wealth. It is not affiliated with NISM, SEBI or AMFI. For education only. Not investment advice. Always confirm the latest syllabus and rules on the official NISM website.

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